"My View from the Playing Field - Not the Coaching Box"
By: Norman Liedtke, President Meyer Design, Inc.

I don't know about you, but I'm glad to see 2009 in the rear view mirror. In fact, I'm not even using the rear view mirror at this point. I'm only focusing on the road in front of us. So, what do I see ahead?

The first thing I see is an acceptance of where the market is now, and for most businesses, a confidence that a bottom has been hit. This is a sign of progress because it allows all businesses to adjust to our "new reality." Second, I see companies beginning to make disciplined business decisions again, rather than postponing or not making a decision at all. Third, I see the beginning of Private Entrepreneurs able to raise money again and I see Banks beginning to take action steps.

What this means, as I look through my window of our economy, is that business activity is happening again -- that's the good news. The flip side that comes with the return of activity -- deals are smaller, slower developing, and more competitive than they were 15 months ago. Don't even think about complaining because all the doers and active people are already out of the starting gate and they don't want to hear it.

My advice to you and my own team is to get face-to- face with your clients, prospects, network, and allies so you can truly understand what's driving each and every opportunity. Once you understand the situation, you need to apply your best critical thinking to how you can accomplish their most immediate objectives for the best value. Each situation has its own unique pieces to it. There will not be one answer, one size or one price fits all.

It is my belief that if you do these things, you will win more often than your competition. Good Luck and let me know what you're seeing out ahead of you!!!

~ Norman